Corporate culture is based on your company’s core values
Your corporate culture is responsible for maintaining high standards of care and running a successful practice. The first step in building the culture is to establish core values that are the basis for your company’s culture.
These values aren’t just something to be written down and tucked away in an office manual. They must be reiterated to the staff and consistently driven home by way of example by the owner, practice managers and associate doctors. It is imperative that these values drive the business and clinical decision-making process. To better understand this, let’s look what might happen in a company that does not have stated core values, a real “culture” or mission statement for employees to follow.
Losing sight of the big picture
Without a top-down value system, your staff finds they can only focus on short-term problem-solving. They start to lose focus on the task at hand and become impatient with one another. Patients pick up on this “vibe” and unless this cycle is broken, performance decreases with the net result of decrease customer service and patient care.
Silo mentality sets in
Silo mentality occurs when the staff, now engaged in short-term problem solving instead of working together as a team toward mutual goals, stop sharing information or knowledge with their co-workers. For a company to succeed and thrive it’s important to remove silos and open up communication; it is especially important if you hope to run a “top down” organization; one that functions whether you’re there or not, which has direct implications for the owner’s quality of life.
Lack of care
A “silo’d” organization will then see employees exhibiting a lack of care, which leads to a lack of accountability and the “blame game” ensues as your staff begins to feel like they can’t rely on each other. When your staff feels this way you can no longer expect to get the best performance from them. Care for the job and the workplace is tantamount to building a world class team. Without this, you may master mediocrity but your business will never be special in the eyes of your staff or your customers.
Lack of leadership
When the staff breaks down like this it’s common for a company to increase the number of managers in an attempt to fix these issues. This is a misdiagnosis, as the problem isn’t lack of management but lack of leadership. When people are being managed but not led, you will never reach the production goals you would hope as staff becomes less engaged and less committed to the success of the organization.
Lack of engagement
This is often a death-knell for a business or at least a ticket to permanent mediocrity. When a company has a staff that is not engaged, employees start to feel less valuable, and their job starts to become more tedious – more like “just a job”. They don’t feel like anyone has their back or cares about their future with the organization. Their sense of fulfillment and career diminish and apprehension and insecurity lead to lack of productivity.
Does any of this sound like your business?
If so, it’s time to get to work on developing, implementing and preaching core values as the basis for your corporate culture. When you create a corporate culture and successfully implement it, you provide clarity to your employees, helping them to clearly identify what their mission is so they can execute it.
This can be an arduous process but if you are willing to devote the time and energy you will see business get back on track, revenues increase, feel that you had a more rewarding work week and for business owners ultimately reap the personal and financial freedom running a top-down business can provide.