Social media is the best way to expand and enhance your practice. O.Y.E. Broadcasting provides the most relatable social media posts in the eye care industry. But did you know that social media can also lead to appointment bookings?
Facebook is a powerful tool for businesses of all types, and that includes optometrists. One of the most useful features of a Facebook page for an optometry practice is the ability to book appointments directly through the platform. This feature can save time and hassle for both patients and optometrists alike. In this post, we’ll take a closer look at how the appointment booking feature works, and how it can benefit your practice.
First, let’s talk about how patients can book appointments through your Facebook page. When you enable the appointment booking feature, a “Book Now” button will appear on your page. Patients can click this button to be taken to a calendar where they can select a date and time for their appointment. They will then be prompted to enter their contact information and any relevant notes about their appointment. Once the appointment is booked, both the patient and the practice will receive confirmation emails.
One of the biggest benefits of this feature is that it makes it easy for patients to book appointments without having to call or visit your practice in person. This can be especially helpful for people who have busy schedules or who live in remote areas. Additionally, because patients can book appointments at any time, this feature can help you accommodate more patients and increase the efficiency of your practice.
Another advantage of the appointment booking feature is that it can help reduce no-shows. When patients book appointments through Facebook, they receive confirmation emails and reminders leading up to the appointment. This can help ensure that they don’t forget about their appointment, which can ultimately lead to fewer no-shows.
The appointment booking feature also makes it easy for patients to reschedule or cancel appointments if needed. They can do this directly through the calendar, which can save time for both the patient and the practice. This can help reduce the number of last-minute cancellations, which can be disruptive to your schedule.
For optometrists, the appointment booking feature can also be helpful for managing your schedule. When you receive a booking request, you will receive an email notification. You can then approve or decline the request directly from the email, which can save time and hassle. Additionally, the feature can integrate with your calendar, making it easy to see all of your upcoming appointments in one place.
But how do you get patients to your page? Good content! That’s where O.Y.E. Broadcasting comes in. We post engaging and original content for you 2-4 times per week. Our content has been proven to increase appointment bookings and grow your brand recognition.
Our mission is simple:
- Reframe optometry in the eyes of the world by creating a unified message for optometrists to share with their patients.
- Growing patient visits by educating the public on the importance of an in-office eye exam.
- Reach the younger generation directly where they communicate, through social media.