The world of eyewear continues to experience rapid changes in technology, especially with advancements in the digital age, our interactions and demands for vision are becoming more complex than ever. Especially for progressive lens wearers, these new demands require a more tailored approach, beyond “one-size-fits-all” solutions. This is where Varilux® XR track steps in—offering personalized solutions that address each wearer’s unique visual behavior.
The Changing Landscape of Near Vision Needs
The past two decades have completely shifted the way we engage with our surroundings. Digital devices are all encompassing-in both personal and professional settings- creating a demand for a greater range of visual flexibility. The near vision requirements of progressive lens wearers have evolved significantly, with today’s users constantly switching their gaze between multiple devices and tasks.
However, with standard progressive lenses, the near vision zone is not always intuitive, this struggle highlights the importance of a lens that can be personalized to everyone’s unique, natural visual behavior. Enter Varilux® XR track—a lens designed to meet these new challenges by personalizing the near vision zone for every patient.
Personalization at its Finest: Near Vision Behavior Measurement
One of the most innovative features of Varilux® XR track lenses is the exclusive Near Vision Behavior Measurement. This advanced technology enables practitioners to capture and analyze four key parameters that affect how a patient uses their near vision:
- Gaze Lowering: The angle at which the patient looks down at a tablet
- Reading Distance: The distance between the patient’s eyes and the tablet
- Lateral Offset: The angle at which the patient holds reading materials in relation to their body.
- Visual Behavior: Whether the patient moves their head or just their eyes when reading,
By capturing these behaviors, Varilux® XR track lenses ensure that the near vision zone is positioned precisely where it is needed most. This personalization offers up to 25% more near vision width than Varilux® XR design*. Additionally, clinical studies have shown that 89% of patients reported maintaining comfortable near vision during prolonged tasks**, underscoring the lenses’ ability to provide lasting comfort and clarity in close-up situations.
The Role of Eye-Ruler™ 2 in Delivering Personalized Vision
With this breakthrough in personalization from the Varilux® XR track lenses, the key to unlocking their full potential lies in precise measurement. This is where the Eye-Ruler™ 2 digital measurement device comes into play. This advanced tool is essential for capturing the exact measurements needed to create truly customized vision.
Though the Eye-Ruler™ 2 takes fast and accurate measurements for ALL patients— what sets it apart is its ability to capture the exclusive Near Vision Behavior Measurement to deliver results that will keep your patients coming back. This customization helps to create lenses that are tailor made for the patient’s individual visual needs, resulting in a more comfortable and effective solution for near vision.
Why Varilux® XR track and Eye-Ruler™ 2 are a Game Changer for Practices
The future of progressive lenses and digital measurements is here with the combination of Varilux® XR track and the Eye-Ruler™ 2. Integrating the Eye-Ruler™ 2 sets your practice apart and elevates the patient experience in the competitive marketplace. While advanced, personalized solutions such as Varilux® XR track, that is customized using AI and patients’ unique individual behavior, helps distinguish your practice and foster trust with patients who are looking for tailored care.
With Varilux XR track and Eye-Ruler 2 practices can now create an unparalleled opportunity to differentiate themselves to patients in a market that’s full of big box and online options.
Learn more at https://bit.ly/3DogLBr
*Internal R&D simulations – 2022 – according to patient behavior – The extension of the near vision zone is based on the patient need/results on the Near Vision Behavior test.
**©Essilor –Varilux® XR series -in-life consumer study –Eurosyn–2022 –France (n=73 progressive lens wearers; 65/73)
