Life is dynamic, filled with constantly shifting light scenarios that challenge vision. In this dynamic reality that ranges from dim indoor lights to bright sunlight, traditional clear lenses struggle to meet daily visual demands.
With 9 out of 10 wearers wanting or interested in lenses that enhance their vision beyond correction*, Transitions® GEN S™ steps in as the new lens standard, going beyond the ordinary and offering a dynamic, fantastic and love-wear experience that aligns with the everchanging rhythm of life. And now, VSP members can get any of the Transitions GEN S colors, including the new ruby!
At Dr. Tavel, we are proud that our team members are certified Transitions® Experts. Part of our patient experience includes styling all of our customers and presenting Transitions® lenses as a life-enhancing technology with the opportunity to add gorgeous pops of color to the eyewear.
Now that they have the option to choose a variety of colors, we feel that our patients’ eyewear experience is significantly enhanced. It gives the patient more choice and additional ways to personalize their eyewear. Our team members are excited that our patients have the same extended choice in how they maximize their insurance benefits and how they style their eyewear.
To help enhance patient awareness of the availability of the colors, Transitions is also highlighting all 8 stunning Transitions GEN S lens colors in their new consumer advertising campaign, which launched nationwide this August.
Learn more at TransitionsPRO.com/GENS.
¹*Tests carried out on gray lenses. Photochromic performance may vary across colors and lens materials and is influenced by temperature and UV exposure.
93% want or are interested in lenses that enhance their vision beyond vision correction. Transitions Optical, Consumer study on the link between Vision & protection, external research agency (CAWI) U.S., Q4 2021, N = 1,000.
Transitions and the Transitions logo are registered trademarks used under license by Transitions Optical Limited. GEN S is a trademark of Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material. Lens colors simulated for demonstration purposes. Frames by Ray-Ban® – Lenses Transitions® GEN S™ Ruby.
