I’m standing in the shoes of a consumer in the post contactolyptic world….

A world in which the machines have taken over and contacts are being turned out quick and cheap. I am a consumer, identified as order #7925111984, and gone is my medical record #.

I’ve eliminated my doctor from the equation and I am no longer bound by the laws of being a patient. Just merely a customer of the business from whom I cop my supply from. I’m going to be bombarded with marketing from companies like hubble, waldo, and daysoft. And its pretty solid marketing too. It has a hip cool vibe to it. I’m engaged with the story of David vs Goliath.

The funds once allocated to developing better products have shifted to better marketing and direct to consumer pipelines. A media blitz ensues leveraging the millennial ideals of sticking it to the “greedy middle man”. They solidify the idea that contacts are mere commodities. They piggy back on the decades of research and development that has been done by the pioneering and innovative companies. They sell me on the fact that the process is fun and I’m going to be getting the best deal. They appeal to my love of tech and even have me believing that an app on my phone is a great way to renew my contact lens prescription.

I’m lulled into a false sense that everything is just as good everything is now better than before. The problem is that as a consumer who is no under the care of a doctor, I’m at the mercy of company. With no regulation, unscrupulous or at the very least, questionable, marketing tactics take place. With no regulation, guidelines for regularly schedule care may be nullified or pacified by the timely reminders to purchase more product. They have probably sold me on buying older technology that was probably obsolete in my former doctors eyes. I’m doing fine because I do not know any better.

The reality is the best I can say is I guess I’m doing fine because I don’t really have my eye doctor to prove it. I get comfortable with the idea of that since I bought what was marketed as a very healthy contact, that I’m ok pushing my annual exam another year….ok more like until there is a problem. And there in lies the problem. We go from a culture of preventative care, to reactionary. This is a clear degradation in the standard of care and the blatant erosion of the doctor patient relationship. The word disruption has been blindly painted with broad strokes of inspirational change, that we fail to see that this is simply a disruption to the standard of care. Freedom of trade comes at this cost.