Dr. Joseph Allen sits down with Dr. Julie Helmus, a second-generation private practice owner from Davis, CA, to discuss practice management and the business of optometry. Dr. Helmus shares her thoughts on how to avoid pitfalls and find the path to early business success by implementing proper systems and successfully delegating. She grew up in the family business, eventually buying it from her parents and continuing to grow it to a multi-million-dollar practice. Now, she is focused on promoting and protecting the brand, while expanding the practice to new levels.